Australia is known for its Shiraz wines. This wine varietal has given Australia a place of pride in global wine industry. Almost all big wine brands and a vast majority of other wine labels do have Shiraz in their portfolio. With about one-thirds of total vineyard area of Australia under the cultivation of this grape, it is quite natural to expect that it rules the destiny of Australian wine industry.
Shiraz has contributed in more than one way to Aussie wine industry. It has contributed to the enormous success of its exports. It has given the confidence among the vine growers to match their European brethren in developing quality wines. This confidence has led to more innovation and the result has been that today many more grape varieties are cultivated for wines. Further, the government has taken this industry a lot more seriously and allowed for unbridled but well-regulated growth and development. Impetus has also been given to private hands in all aspects of the business of growing and marketing of wines.
Today, Shiraz grapes are grown on many small and medium scale vineyards. Many of these growers do not have the wineries of their own. These give their produce to other wineries for processing into wines. This has led to development of well-integrated and organized wine industry.
Growth of wine business has also led to increase in domestic consumption of wines, besides exports. The consumption trends indicate that this particular wine is the most popular among Aussie population. This has also been used in making of various blends of wines.