Penfolds wines being copycatted!!

Treasury Wines is the owner of some of the big names of Australia such as Penfolds, Wynns, T’Gallant and Wolf Blass and is currently exports to 100 + countries. The company has over 3500+ employees and over 14,000 hectares of vineyards in some of the prime regions of the world.

The company name was in news recently. The Penfolds products in China are being copycatted, exploiting the company brand name. For this, the company has also set up an internal investigation team.

The company is determined to weed out the operators and take strict legal action against the operators and legal proceedings are underway against one such operator – Rush Rich in Federal Court of Australia. According to the Treasury Wines legal team, Rush Rich also tried to infringe the Penfolds name by using the BEN FU trademark which is the Chinese letterings of Penfolds.

For Treasury wines, Asia is an important market with the first six months of 2017-18 witnessed 48 percent rise in profits from sales. The company booked a profit of $117 million during the same period

The Penfolds brand represents Australian wines in China in a big way and the company believes that such practices impact the brand Australia and that should be discouraged at all cost as it risks the reputation of quality exported Australian wines and also $5 billion Australian wine industry.