Types of wine personalities

Why is it that people have their very specific wine preferences? Are the wine preferences of the people dependent just on taste, or, is a larger personality factor determinant of what type of wine is liked by them? Marketers of wines are always interested in knowing what personality traits of a person is more likely to buy a particular type of wine rather than the other. Can these personality traits correlated with the wine types across populations bring out same results? Well, here are some of the most common observations by Myers-Briggs on what type of wine is bought by people of a particular personality-

A) Extroverts- Zinfandel, Pinot Noir
B) Flexible, Tolerant & Pragmatic- Malbec
C) Outgoing, Exuberant & Accepting- Zinfandel
D) Warm, Imaginative & Loves to be Appreciated- Carmenere
E) Outspoken, Resourceful & Good at Reading Others- Sangiovese
F) Realistic, Decisive & Organized- Tempranillo
G) Cooperative, Conscientious & Loyal-Grenache
H) Empathetic, Responsible & Helper-at-heart-Merlot
I) Decisive, Systematic and a Leader- Nebbiolo
J) Quiet, Serious & Logically Working Towards Goals- Barbera
K) Quiet, Friendly & Loyal- Petit Verdot
L) Insightful, Conscientious & Visionary- Syrah
M) Driven, Independent & Holds High Standards- Cabernet Sauvignon
N) Tolerant, Flexible & The Quiet Observer- Mourvedre
O) Sensitive, Friendly & in the Moment- Gamay
P) Idealistic, Loyal & an Understander- Cabernet Franc
Q) Focused, Skeptical & an Abstract Thinker- Pinot Noir

You might be wondering what use this can this information be put to. For the marketers who want to establish what other products wine-drinkers might be interested in the most, this bit of information on their personality trait is crucial.
It is important to understand that many of these traits can overlap with one another as personalities are complex and can not be segregated on the basis of compartments. Therefore, the wine personalities mentioned herein are, at best, indicative. While these might aid marketers as secondary or perhaps tertiary source of information, these shall not be held as primary parameters for marketing purposes.