First Families of Wines of Australia

The wine business is Australia is largely controlled by families. These are professionally managed but the ownership is essentially in the hands of families. One generation after the other takes care of the wine business which is crucial to the pre-eminence of Aussie wines globally. Some of these wine families, 12 of these to be precise, have come together to forge an alliance which reflects the mood and sentiment of the Australian wine industry. The membership to this grouping is based on certain specific criteria.

Here is a list of these First Families of Wines in Australia:

First Families	Year of Establishment
Yalumba Wines	1849
Tyrrell's Wines	1858
Tahbilk Wines	1860
Henschke Wines	1868
Campbells Wines	1870
McWilliams Wines	1877
Brown Brothers Wines	1885
d'Arenberg Wines	1912
De Bortoli Wines	1928
Jim Barry Wines	1959
Taylors Wines	1969
Howard Park Wines	1986

Online Shopping Supporting Boutique Wineries of Australia

With approximately 2500 wineries spread over 63 different wine regions of Australia, Australia is one of the producer, consumer and exporter of wine in the world. Different grape varietals grown in different parts of the country lend unique characteristics to the wines of that region. Most of these wineries are small and medium scale with only a few being really big. The more exclusive ones are associated in a grouping called First Families of Wines of Australia. Thousands of other wineries operating at smaller scale are called the boutique wineries. 

Generally, these sell wines at higher prices than big players of the industry due to their higher costs of wine production. However, Boutique wineries face a lot of problems due to their smaller scale of operation. These challenges relate to their limited range of marketing efforts, investment bottlenecks, shrinking government support and climate change. 

Marketing Challenges

 

Australian wine industry has well developed channel of wine distribution which can be used for sales across the country. Based on commissions, this structure does not leave much in the hands of winery. To cut down on the hierarchy of these channels, some of these wineries also make use of the online marketing channels to directly get the orders from the customers. This, too, requires investments in development of online property and marketing it appropriately to get customers. Most of the boutique wineries do not even have a website of their own. For this reason, these wineries tie-up with online wine marketplaces where people come to buy Australian wines. These marketplaces offer them the respite from investing in online marketing and offer their expertise in digital marketing for promotion and sale of their products. 

Technological Challenges

Technological challenges for boutique wineries not only pertain to the online design and development work but also to the installation of appropriate machinery for viticulture and wine production. Due to financial constraints, these wineries are not able to invest in sustainable, eco-friendly technologies or even in those which can enhance their level of efficiency. 

Climate Changes

One of the biggest threats to Australian wines is that of change of climate. The small wineries are not in a position to invest in the mitigation technologies which can provide protection for some time. The challenge also pertains to declining in quality of wines and losing of unique characteristics of the region. Declining yields due to warmer climates is another area of concern.