There is no denying the fact that price does play an important part in determining the buying behaviour of people. This is more so when the shopping is being done online since there is a no scope for negotiations. The prices are mentioned clearly on the websites. So, if a person does not like the prices, he or she moves on the next marketplace. This situation is different from the face to face interactions of conventional buying behaviour where a customer is more inclined to buy from a particular retailer even at a higher price due to the associated comfort level. However, buying wines online is different in that there is easy movement from one site to another. And, price is surely an important element to keep the customer on your site. Lower prices do keep attract people and make them buy online. But, it is also a fact that all marketplaces might not be able to sell at similar competitive prices due to any number of reasons. So, shall you, as a customer, always buy from the provider whose prices are the lowest?
If prices of wines on an online store are low, it does not always mean that service being provided is of top level. It has often been seen that the low prices are often because of cost cutting which affects service delivery. For customers, it means that the wine delivery would not be on time or there could be undercutting in packaging expenses putting the wine bottles at risk. Similarly, there could be lapses in service delivery and, sometimes, sufficient infrastructure and resources are not assigned to customer service. These aspects of the wine selling at cheap prices is often overlooked by the customers. Therefore, whenever you decide to buy Australian wines online, it is pertinent to look into the reputation of the company and ascertain the quality of service delivery.
So, prices shall not be the only consideration for any online wine shopper. You might spend a little more and develop a fantastic relationship with wine sellers which can produce help you avail great deals which others do not have access to.